This post stems from a question that was posted to my Facebook wall (see photo below). One of my awesome viewers had asked my opinion on a product, specifically a toner by L'Oreal Paris "HydraFresh Alcohol-Free Toner".
This product represents a MAJOR problem in the skin care industry today. Companies have absolutely no shame in making claims about products THAT ARE NOT TRUE! It really grinds my gears! As a matter of fact, legitimate claims are far and few between.
You see, although skin care companies KNOW what is good and bad for your skin, they will often formulate and market products based on what sells! Luckily, most consumers know the major ingredients that ARE beneficial for skin such as vitamins A,C,E, green tea extract, retinol, niacinamide, hyaluronic acid, just to name a few. BUT you would be surprised at how many common ingredients like alcohol, certain plant extracts, and certain natural ingredients are routinely included in skin care products that are downright HARMFUL to skin! Knowing the difference between what is good and bad will really help you make informed decisions when it comes to proper skin care.
It's very upsetting to me.
This toner by L'Oreal Paris boldly states it is "Alcohol-Free". A quick look at the ingredients like will tell you otherwise. The THIRD ingredient is ALCOHOL! WTF!!!!!!!!
I actually owned this toner at one point and used it as part of my skin care routine before I knew better! Now I know how to decode the ingredients listing so I can tell if the claims are legit or not, but that is something that comes with time. Learning the Latin and/or chemical names for ingredients is very tricky!
Below you will see some photos that prove my point. These examples BARELY scratch the surface when it comes to false claims and deception in the skin care industry. Don't make me go all James Bond on your ass!
The other product I show below in the photos is by CVS Pharmacy. A basic daily facial moisturizer with SPF 15 for sensitive skin. The statements on the front make this product pretty attractive! "Light, non-greasy" "Vitamin E & Aloe". Looking at the back label, it even says "100% Oil Free!". Read through the ingredients and you will find something totally different.
Herbaceum (cotton) seed oil! Oil free my ass! Oh, and by the way, Aloe Vera is the second to last ingredient, AFTER all the preservatives which are included in extremely small amounts. There is practically no Aloe in this product. They just included it so they could make a claim on the front of the box.
Simple as that.
I hope you look at skin care products differently from now on.
Now I need a drink.